Today has published my article in PC Week about the visit -. http://www. pcweek. ru / themes / detail. php? ID = 126096.
In addition:.
a. Record directly from plenarki -. http://cloudclub-ru. blogspot. com/2010/10/wmworld-2010-euro. html.
2. Pictures from the first day of the conference and a brief introduction to the topic -. http://www. pcweek. ru/ecm/blog/andrey-kolesov/151. php.
But three more ' tourist ' record on the first day of trip: Moscow - Kopenganen.
additionally.
A year ago (or more precisely, in August 2009) itblogs. ru somehow started talking about why in modern times ( access to the world InfoSpace and the many trips already ) is to ride.
Then the issue arose based on my past trips to the MS PDC (. http://www. itblogs. ru / blogs / kolesov / archive / tags / PDC / default. aspx. Incidentally, an interesting point. My friend, colleague Andrey Annenkov, with whom we were in Copenhagen, now at a get-together with Adobe in Los Angeles. Even on Sunday, he sent me back a letter - ' to go posoevetuesh day ', and he was - ... http://www. itblogs. ru/blogs/kolesov/archive/2009/11/06/56134. aspx. ' And a few references to the previous note).
So that's about VMworld. In general, I have long been formulated for themselves the answer to the question ' why ', but I still wonder. Particularly strange to see how the people going to plenarku, which states, in general, trite words of marketing (though perhaps this is for me they are very familiar ). Not that all the room is full, so also in the foyer of the monitors are....
On this occasion, here is a small text fragment that in the article, but the article turned a longish, so there decided to remove the fragment. But this place is:.
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A recent American VMworld gathered 16,000 people ( even surpassing the scale of similar events Microsoft), and its European counterpart - 6000 (for Europe is a lot ). In general, the answer to this question, of course, like, clear: after all these fora - is not only the formal presentations and announcements, but the mass of technical presentations, labyuoratornye work, the exhibition partner, perhaps more importantly - communicate with a variety of vendors .
But, apparently, the formal speeches of officials is very interesting and useful to listen to 'live'! . 
I think the main reason for this interest lies in the fact that the IT industry is just now entering a new phase in its development, which is determined by the global trend of IT development in the direction of cloud models. VMware at the same time serves here not only one of the leading suppliers, but also a leader shaping the ideology of ' cloud ' movement. What's more - to a large extent ' disturber ' calm in the IT world that challenged Microsoft's own. And here it is necessary to clarify: these calls over the past 15 years, many companies are doing more reputable names. But few people could (or even nobody has been able ) to realize their intentions. And here at VMware just words are not at variance with the real things. And if two years ago, promises CEO Paul Maritza perceived by many as the alluring prospects of changing the world infrastukturnogo software, 'but hard to believe ', now that is all there on the market are treated as very likely and near real.
At the same time, many market participants - and customers and suppliers - it is a difficult problem now is making its own development strategy, which largely consists in choosing between the alternatives offered by the leaders of the IT platform (VMware, Microsoft, IBM, Oracle). And here it is very important not only purely mathematical calculation, but, if you will, the trust, including the purely personal to the preachers of various ideas. 'Only in person can trust ' - this phrase is one of the characters Stevenson is still valid in the time of the Internet. For the participants in the Bella Center, where the conference VMworld 2010 Euro, it was important not only to hear that says the same Paul Maritz ( not so much as a CEO, but as one of the brightest and most influential personalities of today's IT industry ), but . ===================.
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