Increasingly difficult to find intelligent agents, and do potential customers have been slow to react as before on cold calls and faxes with ' the best offer on the market '. Today this technique is often referred to as spam: phone spam, fax spam, email spam - even if you are mailing or rung targeted.
Much better active sales, starting with the visit to the office direct the potential customer. But to do more than 5-7 visits is difficult even in a small town, and in metropolitan areas is becoming a problem. Where once it was easy to get into the office building, a walk on the floors, but now you can get in the face, and the protection does not agree. And find a good sale on the active specialist has always been much more difficult than the agent on the sale of cold.
No, without doubt, it is possible and the most learned, and agents to learn and a good shaft orders to do, but this time, and experience, which most beginners do not have. In addition, the majority misses the many wonderful ways that could compensate for the lack of orders received through cold calls. And this is not only the Internet as a communication channel.
1) Networking.
The easiest way is based on expanding the network of acquaintances in order to increase the volume of orders. Traditional Networking, for example, involves active work at professional gatherings of potential clients: conferences, seminars. Walk, talk, give out business cards and promise.
However, the workshops are rare in small towns. There is a more effective method of ' I can do for you ', where each contact is used as a way to communicate their skills and capabilities of the company. Do not make it into a fetish, and annoying his audience, but in time referred to the opportunity to address you always benefit the. By the silent type does not apply - no one knows what they can and are able to.
But their ability to voice - this is only the final part of the Networking. The initial part consists of the need to establish a friendly contact. become his. like. It's not as difficult as many think. Sometimes, simply smile and time to insert comments. And be able to listen.
The general scheme of Networking is: dating - chat - the creation of interest - a proposal. For example, a party of doctors and dentists you pay attention to his companion that his rival, probably gets a lot of customers, taking third place on the ' city of Dentistry '. Then, watching the reaction, drop something like ' I know something, we are promoting sites for five years '. Then he asks himself or telefonchik, or you do not succeed immediately interested, but the grain of interest has definitely got his soul. As well as the resolution of this conflict is going through you - you have identified yourself as someone who can solve this problem. There remains only one small thing: how to get to the party of dentists.
2 ) PR.
About the PR, we decided to remember the least, although it's less expensive way than traditional advertising and much more long lasting. SEO- bloggers like to call it branding, though, of course, there's nothing related to this part of the advertising strategy is not.
Publicity and openness - a good way to manipulate public opinion, including its target audience. When a man sells advertising for a long time, he begins to forget what he had to buy it. He sells the site, or the promotion of a purely mechanical, as the cakes off the shelf. It is necessary to stop and visit the other hand. From the customer.
Advertising itself is not really needed, and. We need a success, we need a result. And if advertising can give it to, it's fine, but not primary. An advertiser buys you a little bit of success, even if you personally are entirely focused on the sale of his top 3.
Here also lies the main focus. Nobody buys the losers, except that the buyer finally was pressed for money, and the loser gives a good discount. Touch the underdog - the most unlucky to be. Therefore, successful people are rarely non-public. Or they try to keep abreast of their progress, or do it for the company as a whole.
Not as important as the things are actually. More importantly, it is thought that the. If you are not afraid to be interviewed, as the first face of the company, if you have a blog, if you go out in articles for your signature, if your face is glimpsed in the chronicles - you'll cause more confidence. And remember you will be more.
Of course, all this should be linked to your direct activity. But one does not interfere with another, the living person, not a stupid celluloid, invented by marketers will be able to evoke emotion. Of course, it is hard to hear in your address or business address criticism, but criticism is still better than silence - you can try to modify or deny. With the silence nothing can be done.
Be visible, successful, self-critical. Each of your potential client, be sure of this, will find in your way of precisely those traits that would like to see, or sees a. Ask those who came to you via PR - they chose not to antagonist, when your number is dialed. They chose a success, and your soul mate. Subject to the availability of the claimed professional. After all, promise to do something, but only a few make it possible to look inside ourselves.
I left the paper outside traditional advertising, viral advertising, free agency, or commission a scheme with a number of other methods. In fact, ways to find clients so much that is worth a little tear your ass from the chair and see how other people find their orders. Agents work - this past. Trust and cooperation for win-win - the future. Stay on trend and good luck to you!.
No comments:
Post a Comment